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Why Begging Me to Buy Your Book Won’t Cut It
Customers/Readers should make their purchasing decision from their own initiative
“Hey, can you please buy my book?”
I am starting to hear this phrase more and more often and I am starting to think that new and upcoming authors just do not get the principles of marketing. Something that I have picked up is that most authors make for bad salesperson, especially the ones that are begging you to purchase their book. You should not beg me to buy your book, you need to persuade me in various ways as different customers are attracted by different things.
You will never writer or even a business person who begs end up being successful, the success is supposed to come from good results, high-quality content that is accomplished with hard work and dedication.
Personal branding
I am starting to extenuate the importance of personal branding, especially for a writer or an author in this case. You need to see yourself as the producer of a product (in this case the author of the book) the Producer is the creator of a brand through which he develops relations with consumers (in this case readers).
