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Apple Is Gaining Back Market Share in the Smartphone Industry
The war between smartphones is changing
Since the launch of the new iPhone 11 Pro with a good marketing campaign in place before and after it’s launch, Apple has seen a successful end of the year 2019. Between the first, second and third quarters of 2019, Apple had dropped its market share to as low as 10%, which is the lowest that they have ever been in the last decade. Samsung in Huawei has dominated the market in 2019.
A marketing success
The advertising campaign of a new generation iPhone that was planning to bring new innovations to the product line made some former loyal consumers return. As per usual, with Apple, it has never been about the price point but the innovative aspects that the brand would bring to the table. However, the growth of a new major competitor such as Huawei has definitely impacted the market as they have reached a huge growth of almost 20% market share.
As the graph shows, since the introduction of Huawei into the smartphone industry, Apple has been slowly declining, and the major reason that I see is that Huawei brings the same…
