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4 Steps to Grow Your Consumer Base
Retaining a stable growth rate is key to success
With more upcoming trends within markets and industries that reform to a higher concentration within markets, it is difficult to grow a dedicated consumer base. Marketing has developed many theories that we can use to grow such a consumer base, however, depending on the industry you operate we can always come back to simple ideas and innovations in order to overcome the competitors.
It is imperative to remember that it is not only about applying marketing knowledge or knowledge within the industry to become more innovative but also, doing intensive research on the market and especially on your consumers.
1. Research the demographics of aimed consumers
Get to know your consumers!!!
If you want to grow your consumer base then the first step is to get a better understanding of whom you are selling to in order not only to have the knowledge to attract them but also to retain them as customers for future business.
From the research that you make in various ways, you need to build the perfect consumer and try to develop the product/service based on the perfect consumer model which is the consumer that is most likely to purchase and use the…
